Clever Moda Soul Range

Soul is another stunning men's design underwear range by Clever Moda. Featuring a colourful dots and black stars print choose from the Piping Brief and Boxer Brief. This Soul Piping Brief comes...

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Clever Moda Elemental Piping Range

Cute, colourful and cut in a vintage shape with bags of Seventies flair, this flowery Elemental Piping Range by Clever Moda is a 2 piece collection featuring a Brief and Boxer Brief. This Elemental...

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Sukrew Jake Briefs

These Jake briefs for men by Sukrew have a distinctly sporty look with their black and red block colours. Available in 4 distinct styles FV Brief, Full Brief, U Brief and UV Brief they will make a...

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MANStore Fetish M510 Range

Prowl around in the latest fetish men's underwear from MANstore and indulge your inner beast with new second skin M510 designs. Tight but not restrictive in slinky black they are supremely supple,...

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Ergowear FEEL Suave Vermouth Colour

The FEEL Suave collection by Ergowear is flying of the shelves, so they have decided to release a new limited edition colour VERMOUTH. Ergowear's Suave fabric has to be touched to be believed. To wear...

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Body Art Livadiki Range

Category : Announcements, Mens Underwear

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The gorgeous fabric of this men’s Livadiki Range by Body Art is mottled with grey spots and slinks sexily over the physique. The 3 piece consists of a V-shirt, Mini Pant and String.

Body Art Livadiki V-Shirt

This Livadiki V-Shirt comes with a subtle spotted print that decorates this monochrome men’s t-shirt. The microfibre is unbelievably light and subtly sheer. The purrrfect treat for your torso!

Body Art Livadiki String

This Livadiki String is light, tactile and very subtly see through. The white yarn of these luscious thongs is printed with small grey spots which mimic the look of leopard skin. The style is finished with a coordinating tab stitched centrally at the waist.

Shop all the latest men’s underwear styles by Body Art now.

Olaf Benz RED 1375 Pastel Collection

Category : Announcements, Featured, Mens Underwear

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Olaf Benz RED 1375 Pastel Collection

The stylish new RED 1375 Pastel Collection by Olaf Benz will definitely put a spring in your step! The glorious pastel shades on offer are cracking and look just as great as the stretch microfibre feels against the skin. With three designs to choose from, Boxer Brief, Bikini Brief, and Rio Tanga Brief, they are available in 3 must-have pastel colours – Aqua, Poppy and Vanilla.

Olaf Benz RED 1375 Boxer Brief

This RED 1375 Boxer Brief sits higher on the thighs than regular boxer cuts, and the fabric works smoothly in a single sweep, with a gently supportive pouch.

Olaf Benz RED 1375 Bikini Brief

This RED 1375 Bikini Brief comes with brilliant elasticity for a fit that’s unrestrictive. The supple single layer is used everywhere for closeness while the pouch is unstructured for extra freedom.

Olaf Benz RED 1375 Rio Tanga Brief

Finally, this RED 1375 Rio Tanga Brief offers one layer of stretchy loveliness in a chalky shade just perfect for jazzing up your pants collection. The crisp white waistband wraps around the hips as the side straps to reveal a tad more skin.

Be sure to check out all the latest styles by Olaf Benz now.

Brazilian Model Murilo Rezende Murdered

Category : Announcements

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We are incredibly sad to announce that Brazilian underwear model Murilo Rezende has been murdered. The 21 yr old Brazilian model had been one of the faces of the Rufskin SS11 swimwear campaign. According to reports he was found murdered in an apartment in Sao Paulo a couple of days ago. Here are a few photo’s from his last photoshoot.

Our condolences and prayers go out to his family and friends.

Rafael Nadal Models Emporio Armani Underwear

Category : Announcements

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Rafael Nadal Models Emporio Armani

Spanish tennis player Rafael Nadal will be the new face and body of Emporio Armani Underwear.

Nadal is tipped to have a massive impact if not bigger than the effect Bjorn Borg had on tennis and mens fashion during his day. This also marks a slight shift from famous footballers like the current model Cristiano Ronaldo and past model David Beckham to famous tennis players. This will undoubtedly spark interest in tennis from the customers of Armani which is part of a fashion sector worth more than £6 billion annually.

See the full collection of mens underwear by Emporio Armani now.

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