Manstore M703 Range

The stunning new Manstore M703 range is underwear designed to suit the mood. Available in black or bright blue which sparkles wickedly choose from the Micro Brief or String Tanga. The single layer...

Read more

Olaf Benz RED 1618 Range

Just arrived is this stunning 3 piece RED 1618 Range of designer undies by Olaf Benz. Choose from the T-Shirt, Mini Pant and Leggings in 4 must-have high shine colours; Siren, Dove, London and Donkey. This...

Read more

Body Art Evia Range

This sexy and see through Evia Range for men by Body Art is a premium fashion collection which will be sought after by only most stylish of customers. No doubt such savvy shoppers will be on the prowl...

Read more

HOM Sport N Colours Low Mini Brief

This Sport N Colours Low Mini Brief by top men's designer undies brand HOM comes in a classic cut and is ultra stylish. Available in Black, Grey and Navy the cotton modal fabric is ultra supple...

Read more

MANstore M562 Range

The M562 Range is a wild collection by MANstore that features a rare snow leopard print in a 3 piece collection. Choose from the Tower String, Sprint Pant and Micro Pant that has a smooth fabric in...

Read more

Valetines Day Mens Underwear

Category : Interviews

Valentines Day is all about giving the one you love flowers, chocolates, jewellery, however does anyone give men’s underwear as a gift.? Who better to ask than undies expert Adam Davies from Dead Good Undies!

Do men get sent designer underwear as a Valentine’s Gift?

Only the lucky ones! Underwear is such a personal gift so buying it for a loved one shows how well you know them and lets them know that someone finds them irresistible.

Which brands are more appealing for Valentine’s day?

The new HOM spring collection usually coincides with the run up to Valentine’s day so is always a popular choice for early gift shoppers.

The incredible quality and sexy, modern cuts from Olaf Benz definitely help to make it a favourite collection and for the more risqué shopper, Gregg Homme offers a huge range of sensual styles in a range of tactile fabrics.

Is their a certain style which is more popular?

Just like Christmas, we see far more women buying for Valentine’s day and the ladies seem to like to play safe with chic boxer briefs rather than the skimpier styles that are popular throughout the rest of the year.

Having said that, slinky briefs and thongs, particularly in red or black always feature on out best seller lists in January and early February, our theory is this is often guys buying some sexy for themselves either as a confidence boost or as a surprise for that someone special.

Which are the must-have pieces this Valentine’s?

HOM’s Silver range includes a Hipster and String, each with translucent fabric flecked with silver for a touch of luxury.

For guys who love a silky feel against the skin, it doesn’t get much better that Gregg Homme’s Wonder range. A thong, brief, boxer brief and g-string are all available in white, black or a rather appropriate (not to mention racy) red.

Shop the full range of men’s underwear by Dead Good Undies now.

Mens Summer Swimwear Trends

Category : Featured, Interviews

With the arrival of summer everybody starts to think about their summer holidays, and what swimwear they will be wearing.

Top designer underwear brands have started releasing their swimwear collections, and we are delighted that Bruno Banani introduced an all year round swim collection, and UK-produced Bum Chums have told us they are adding a new swimwear range.

We asked undies expert Adam Davies from Dead Good Undies his views on the new summer swimwear ranges:

1. With the holiday season nearly upon us which are the must-have swimwear brands?

As always HOM is topping our charts as the best selling brand of swimwear but Bruno Banani is coming close second especially their basic Atlantic range of swim shorts and briefs

2. Are there any swimwear trends to follow this season?

The Bond style short is still popular, so we have Daniel Craig to thank for bringing that retro style back, The HOM black addict RED swim hipster and Jockey 61418 swim short are our best sellers.

3. If you could only pack one pair of swim shorts which would they be?

It would have to be the HOM Ressac micro brief with their classic styling and colours with a drawstring waist.

Shop mens swimwear at Dead Good Undies now.

Shop Now

Interview With UnderU

Category : Interviews

Under U Mens Designer Underwear

UnderU is a designer men’s underwear retailer offering a huge selection of brands including Calvin Klein, Giorgio Armani, Ted Baker, Hugo Boss, Diesel and Dolce & Gabbana. We caught up with Alex Sandover from UnderU who was kind enough to answer these questions.

1. Mens designer underwear has become hugely fashionable over the last couple of years, why do you think that is?

Mainly it’s affordable luxury but also men and their partners have woken up to the fact that they need to look good either dressed or undressed.

Men’s designer underwear has also become a fashion accessories for the young, it’s a long standing trend to show the brand of your undies waistband above your trousers.

Men are now interested in how they look, what they wear, what others are wearing. We are not sure if they have been hen pecked into this by partners, mothers, sisters or if its a new natural order.

2. Which brand do you think stands out from the others and why?

The Brands we sell the most of are Emporio Armani, Calvin Klein, D&G, Diesel, Ralph Lauren and Hugo Boss. Some of these brands have have ranges and styles which are known through advertising campaigns, some are younger and more fun but mostly they are bought in huge numbers because men know what they are getting, they can rely on the quality and they all have a brand identity which is known and understood.There are some new brands coming onto the scene, like James Tudor and soon to be launched Oiler and Boiler – both of these have something unique – for James Tudor a very different way of getting into and out of your underwear – for Oiler and Boiler the first ever designer underwear brand with a truly affordable line, starting from £9.

3. Which styles are currently the most popular?

The CK 365, The Armani Eagle, The CK New Elements Range and the Diesel Fresh and Brights – all have a fashion line which are available in different colours and fashion prints but all have a basics line, which is available no matter the season or time of year. Basics and Value packs are great and men buy them by the lorry load – they tend to be slightly cheaper, but still with the designer label and in the usual Black and White colours. For all the fashion prints available still top selling styles are in Black or White!

4. What makes UnderU the place to shop men’s underwear?

We only stock men’s underwear and fashion accessories – we buy loads of styles and loads of ranges meaning we usually have the best sellers for longer and we have more variety. Our buyers specialise in men’s fashion lines, meaning we have the most “on trend” underwear available.

We specialise in two demographics – younger men between 24 and 34, who want fashion, need to have something more serious and conservative for business but also want something fun for the weekend and evenings. Are largest market is the 35 – 45 + man – Usually wanting something more conservative, they tend to know what they like and buy regularly.
With these two types of men in mind we aim to only have the best premium, designer and basics underwear available, we do not show underwear on product pages on the model, as we feel that men want to see closely the item that they are looking to buy and in some cases the imagery on other sites can be too “in your face”. So our site is like the Harvey Nichols or the Selfridges of mens underwear, a safe haven where quality and the best online price are guaranteed.

5. 2011 is nearly upon us, is there any developments in the world on underwear that you are getting excited about?

There are some big things happening in 2011 with Calvin Klein, which I am sure as fashion editors you know about already – but our lips have to be sealed. For UnderU we have our international sites launching in the second quarter and we have our new sophisticated brand look being launched. There are also some new brands coming onto the scene in Spring 2011 which will be interesting to see.

Many thanks to Alex – UnderU.

Dead Good Undies Drapers Etail Awards 2011 Finalist

Category : Interviews

Drapers Etail Awards 2011

Designer mens underwear specialists, Dead Good Undies have been nominated as a finalist in the Best Specialist Etailer category. The category is open to all etailers operating in a specific fashion niche, and Judges will look for evidence that this etailer’s site is the go-to online store and information source for their particular market sector.

Dead Good Undies are also up against Cloggs, Figleaves, Javari, Mama-la-Mode, Petite Affair, Seraphine, Shapewear World, and Tightsplease.

Adam Davies partner in stated “We are so excited to be in the Finalist selection for such a prestigious award, it will so amazing if we won as the last time I won anything was a tenner on the lottery in 2007. the competition for the award is fierce so just getting to this stage is a wonderful achievement for me and my company and we look forward to attending the event and keeping all fingers and toes crossed that we win”.

We wish Dead Good Undies good luck!

Interview With BeCheeky

Category : Interviews

Be Cheeky

BeCheeky offer a range of mens underwear from top brands that include Aware, HOM, Sloggi and Waxx. We caught up with Kevin O’Neill from BeCheeky who was kind enough to answer these questions.

1. Mens designer underwear has become hugely fashionable over the last couple of years, why do you think that is?

Men’s underwear is now a fashion statement for a lot of Men, with gym memberships becoming ever more popular, men are trying to be fitter, and the men’s underwear market is on board with this trend. Previously men’s underwear was either basic or bedroom. Now underwear is no longer a necessity, it’s now a vehicle for being fashionable.

2. Which brand do you think stands out from the others and why?

Aware has an individual styling that is unique, and diverse. It has a fresh modern, with contrast detailing and great brand logos.

3. Which styles are currently the most popular?

Low rise hipsters and briefs are the most popular styles, as the fashion for jeans/trousers is to be worn lower on the hip.

4. What makes BeCheeky the place to shop mens underwear?

We offer choice and diversity with our brands, Sloggi, fantastic support and fit for your everyday Basics, HOM for that French cheeky styling in unusual fabrics, AWARE for great fashion colours and styles, and WAXX for fun prints and logos ( perfect for presents too!).

5. 2011 is nearly upon us, is there any developments in the world on underwear that you are getting excited about?

We are looking at 2(x)ist to come on board end of this year which will add another great range to our assortment. We believe that Men should have a “Wardrobe of Underwear”, something for every occasion, core everyday basics, occasion, “pulling pants” for that hot date, and something fun and fashionable for a “feel good” day!

Many thanks to Kevin – BeCheeky.