Spanish tennis player Rafael Nadal will be the new face and body of Emporio Armani Underwear.
Nadal is tipped to have a massive impact if not bigger than the effect Bjorn Borg had on tennis and mens fashion during his day. This also marks a slight shift from famous footballers like the current model Cristiano Ronaldo and past model David Beckham to famous tennis players. This will undoubtedly spark interest in tennis from the customers of Armani which is part of a fashion sector worth more than £6 billion annually.
See the full collection of mens underwear by Emporio Armani now.